Why The Anne Hathaway Effect? The Cold Hard Truth: Shaming Alphas

[W]e have overwhelming data, in all walks of life, that shows that ‘beta’ women and ‘beta’ males fear standards (other’s behavior) that they cannot themselves adhere to, and that are existential reminders of the inferiority of their social standing.

The technique that they use to vent their self loathing is gossip. Or what we call “rallying and shaming”. There are three purposes to Rallying and Shaming. (a) To alter the public perception of what is admirable, (b) to deprive the exceptional person of status signals (c) to decrease the relative distance between the ‘beta’ and the ‘alpha’.

We see this technique used pervasively in economics and politics under ‘inequality’, in the gender wars as ‘paternalism’, in the race wars as ‘privilege’, and in the arts as subjectivism. But in all cases, it is the same behavior: the less desirable, able, and articulate, polluting excellence so that it is not copied by others, by rallying and shaming against those who are objectively their superiors.

By shaming what is objectively superior, they hope to prevent being ‘left behind’ as inferiors, and to maintain their relative social standing – at least in their own minds, and among their peers. This strategy is known as ‘keeping each other down.”

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