(seriously) (worth reading)
[I]t’s been done. Secret? Threaten a big company’s revenue stream or customer base, by providing a service better than they do.
Why is that possible? Internal incompetence of bureaucracies. Why? Because brands always seek to facilitate the brand with tangential value rather than deliver a product or service in the most excellent way possible for consumers regardless of brand. Almost all companies make this mistake, Apple and Microsoft included.
Dropbox should never have had a chance. But every other large organization failed by trying to “leverage”. That is a fallacy.
Beats threatened Apple. Multiple companies threatened Facebook.
Unfortunately management falsely understands the leverage as risk mitigation rather than risk amplification.
Make it excellent. Threaten them over their mistakes.
That is how you become a billionaire in short fashion.
Thankfully I don’t care to be more than a millionaire. I do my threatening of paradigmatic fallacies with political philosophy and for me that is a greater reward.