Feeding a Movement

[W]hen feeding a movement you must always supply fresh content.

This is one of the reasons one does not release the full strategy all at once in a big bang, but rolls it out a little at a time – always building momentum.

The opposition can raise a wall of gossip and shame around a fixed argument but if we stay ahead of the curve they cannot.

This is one of the reasons I try to issue suggestive statements about a presumed direction while actually pursuing another.

Feed a movement. Don’t lead it.

An army marching in the same direction is predictable.

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